• Find your value.

    We guide teams toward more "Eureka!" moments

    using creative strategies and real-world experience.

  • What, Why, and How

    We offer flexible on-site or virtual consulting and coaching services

    tailored to the specific needs of your teams, products, and processes.

    Here are some of our specialities.

    Project Incubation

    Design Sprints and Project Kickoffs​

    What Do Our Users Need?

    Match testable ideas with your target audience while exploring ideas, risks, constraints, and questions.

    Product Ownership

    Pragmatic Roadmaps and Requirements

    What Should We Do.... First?

    Build release plans and backlogs of features that are user-centric, outcome-focused, and test-driven.

    Agile Coaching

    Honesty, Reality, and Continuous Improvement

    Is This the Best We Can Do?

    We use collaboration and disruptive thinking to help people and teams identify and reach ideal goals.

  • Who

    Meet your team.

    Laura Peterson


    Agile Coach & Product Manager


    Dynamic product leader with 17 years' experience launching award-winning products for global brands.

    Ian Weddell


    Solutions Architect & Analyst


    Versatile and experienced business analyst and software entrepreneur who helps teams and companies grow.

  • Contact us

    We look forward to hearing from you!

    based near St. Petersburg / Tampa
    (but ready to travel anywhere!)
  • n = blog

    Postcards from our agile journey

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